How we built a custom B2B e-commerce platform that transformed wholesale ordering for a leading pet products distributor.
Perfect Pet, a wholesale distributor of pet products, was handling all B2B orders through phone calls, emails, and manual spreadsheets. Their sales team spent hours processing orders, checking stock availability, and managing customer-specific pricing, leaving little time for actually growing the business.
With thousands of SKUs across multiple categories (pet food, accessories, toys, grooming), trade customers struggled to find and order products efficiently. Sales reps often had to guide customers through the catalogue over the phone, a time-consuming process for both parties.
Different trade customers had different negotiated prices, volume discounts, and terms. Maintaining these pricing structures manually led to errors, disputes, and frustrated customers when they were charged incorrect prices.
We built Tec-Eshop, a bespoke Laravel-based B2B e-commerce platform customised specifically for wholesale ordering. The platform includes advanced product filtering, bulk ordering capabilities, quick reorder functionality, and customer account management tailored for trade buyers.
Each trade customer has a dedicated price list that automatically applies when they log in. Volume discounts, promotional pricing, and special terms are calculated automatically, ensuring customers always see their correct prices and the business maintains margin control.
The platform features sophisticated filtering by category, brand, pet type, and product attributes. Trade customers can quickly find products, compare options, and build orders efficiently. Quick reorder lets customers repeat previous orders with a single click.
The B2B platform streamlines the entire wholesale ordering process:
New trade customers apply through the platform, providing business credentials. After approval, they're assigned to a price tier and can access the wholesale portal with their personalised pricing.
Customers browse the catalogue using filters for category, brand, pet type, or search. Each product shows their specific wholesale price, stock availability, and minimum order quantities.
Trade customers can add products to cart in bulk using a quick-add interface, upload CSV order files, or use the reorder function to repeat previous orders. Volume discounts apply automatically.
Checkout supports multiple payment methods including credit account (for approved customers), bank transfer, and card payment. Orders can be split into multiple deliveries if needed.
Customers track order status, view delivery information, download invoices, and access their complete order history. This self-service reduces support calls and improves customer satisfaction.
The B2B e-commerce platform transformed Perfect Pet's wholesale operations:
A bespoke B2B e-commerce platform for a pet-products wholesale distributor, with customer-specific pricing, bulk ordering and a self-service portal that streamlined wholesale ordering.
It is an online ordering system for trade customers, where each customer logs in to see their agreed pricing, order in bulk, and manage their account, replacing phone and email orders.
Customer-specific pricing, bulk ordering, and a self-service portal for trade customers to order and manage their accounts online.
We build custom B2B e-commerce platforms that streamline wholesale operations. Let's discuss your requirements.
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