How we transformed a traditional wholesale business into a modern B2B e-commerce platform with real-time ERP synchronisation.
Zazopoulos SA, a wholesale distributor based in Greece, was processing hundreds of B2B orders daily through phone calls, emails, and fax. Sales staff manually entered orders into their Entersoft ERP system, leading to data entry errors, delayed order confirmations, and limited visibility for customers on stock availability and pricing.
Product information, pricing, and inventory levels lived in Entersoft ERP but had to be manually communicated to customers. When stock levels changed or prices were updated, there was no automated way to reflect these changes for B2B buyers. This disconnect led to overselling, pricing disputes, and frustrated customers.
Business customers could only place orders during office hours when sales staff were available. This limitation meant lost opportunities, especially from customers who wanted to place orders outside normal business hours or review their order history independently.
We developed Tec-Eshop, a custom Laravel-based B2B e-commerce platform that integrates directly with the Entersoft ERP system. The integration synchronises products, pricing, inventory, customers, and orders in real-time, eliminating manual data entry and ensuring data consistency across both systems.
The platform pulls customer-specific pricing, discount structures, and credit terms directly from Entersoft. When a B2B customer logs in, they see their negotiated prices, available credit, and applicable discounts automatically applied to their orders.
Customers can browse products, check real-time stock availability, place orders, track shipments, download invoices, and review their complete order history. This self-service capability operates 24/7, allowing customers to order whenever it suits them.
The integration operates through a custom middleware layer that handles bi-directional data synchronisation between Tec-Eshop and Entersoft ERP:
Products, categories, images, and specifications are pulled from Entersoft ERP and synced to Tec-Eshop. When product information changes in the ERP, the e-commerce platform updates automatically within minutes.
Stock levels sync every 5 minutes from Entersoft to the e-commerce platform. When inventory drops below threshold, products automatically show as low stock or out of stock, preventing overselling.
Price lists and customer discount structures from Entersoft are synced to Tec-Eshop. When a B2B customer logs in, the system retrieves their specific pricing tier and displays personalised prices throughout the site.
When a customer places an order online, it's automatically pushed to Entersoft ERP as a sales order. Order status updates flow back to the e-commerce platform, keeping customers informed of order progress.
Invoices generated in Entersoft are synced back to the customer portal. B2B customers can download invoices, credit notes, and statements directly from their account.
The B2B e-commerce platform with Entersoft integration delivered measurable improvements across operations, customer satisfaction, and revenue:
A B2B e-commerce platform integrated with the Entersoft ERP, featuring real-time inventory synchronisation, customer-specific pricing and automated order processing for a wholesale business.
Entersoft. Products, pricing and stock sync from Entersoft to the online store, and orders placed online flow back into Entersoft automatically.
It is a B2B (business-to-business) wholesale platform, where trade customers log in to see their own negotiated pricing and place orders online.
We specialise in connecting e-commerce platforms with ERP systems like Entersoft, SAP, and Oracle. Let's discuss your integration requirements.
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